STARTUP OPERATOR / MARKETING CONSULTANT / WRITER / FOUNDER

Over the last 12+ years, I’ve made a career out of saying yes to scrappy visionaries. Today, I’m a marketing consultant who partners with founding teams to help them build momentum and position themselves for growth. Whether bootstrapping or raising capital, I help startups define their differentiation—and bring it to life through compelling websites, campaigns, and content.

Before consulting, I was a 3x founding marketer and GTM leader inside VC-backed tech startups. I’ve built brands for global social enterprises, led marketing teams at a high-growth tech company, gone through top North American accelerators, and launched social ventures of my own. Recent work: a growth strategy that drove 80% of a startup’s revenue, a website refresh that 6× traffic, and a co-developed pitch that helped a team become SXSW finalists.

SPEAKING / RECOGNITION

Shopify logo featuring a shopping bag with an 'S' on it and the text 'shopify'.

Editions.dev, $$$$ Mastermind
Speaker, Toronto

Web Summit logo with stylized mountain peaks.

Web Summit, Global Toronto
Panelist, Lisbon

A logo with a red, white, and blue color scheme featuring a star and the words "Veterans Crisis Line".

SXSW, Pitch Competition
Finalist (Unified.to), Austin

Black text reading 'techstars' on a white background.

Techstars, S23 Cohort
Founding Marketer, Toronto

SERVICES

  • A thought partner for your most amorphous phases. I work 1:1 with founders navigating early growth, helping you shape strategy, set marketing priorities, and steadily work towards your next milestone.

    We meet for two 60-minute sessions per month

  • I work with growing teams to clarify positioning and lead go-to-market efforts for new products, rebrands, or market expansions. With a product and growth marketing lens, I bring both strategy and hands-on execution—working across messaging, websites, onboarding flows, content, brand, and full-funnel campaigns.

    Scoped to what your team needs and starts at 10 hours per week

  • This is a 2–4 week sprint to refresh or launch a high-impact asset such as your homepage, onboarding flow, or pitch deck paired with a refined positioning strategy to support your go-to-market efforts.

    Best for teams who need quick traction without a monthly retainer

  • Screenshot of the Unified website homepage showing the headline about real-time unified API for AI-first products, with navigation menu, call-to-action buttons, and various features and integrations sections.

    GO-TO-MARKET STRATEGY

    API Data Software Startup
    Influenced 80% of revenue
    Raised $1.1M pre-seed round

  • Logo of CalendarHero, formerly known as Zoom.ai, featuring a colorful geometric arrow icon and black text.

    PRODUCT REPOSITIONING & REBRAND

    AI Scheduling Software Startup
    6X increase in product adoption
    Acquired in 2021

  • A woman in a blue sweater and floral skirt speaking to an audience of women in a room with artwork and wooden flooring.

    CO-FOUNDING AN EVENT-BASED COMMUNITY

    Event-based Community Brand
    100% sold-out events
    20+ sponsored brand partnerships

  • Three young adults in a meeting or collaborative work session, smiling and engaging with each other, with laptops and notebooks on the table, promoting SheEO Learning Lab programs for teams that thrive, featuring TruShield Insurance and Entrepreneur's Velocity logos.

    LAUNCHING AN OLNINE LEADERSHIP FORUM

    Women’s Entrepreneurship Nonprofit
    5000 global participants
    50%+ campaign email open rate

  • "Kailah consistently delivered in the most fast-paced environment I’ve ever experienced. She directly contributed to successfully launching our app to an initial community of 30,000 users."

    Alice Irene Whittaker
    Author & Communications Consultant

  • "Kailah has the largest range of any marketer I’ve worked with and really understands branding, positioning and messaging. She works diligently to get results and is a great person to work with."

    Roy Pereira
    CEO & Co-founder, Unified.to

  • "Kailah is one of the best marketers I’ve worked with. She executed our rebrand seamlessly, which was received well by our customers and target audience. She’s great at driving brand recognition."

    Komal Salvi
    COO, Ownr